MAI 2.0

Coordinator

Annett Thieme (MAI Carbon)

Project volume

3,0 million €

Duration

01.02.2013 – 31.03.2016

Project partner
  • MAI Carbon Cluster Management GmbH
  • Avantgarde Labs GmbH
  • BMW AG
  • inno-focus businessconsulting gmbh

Virtual cluster management

“Leading-Edge Clusters” are undoubtedly a formula for success during times of rising competitive pressure, increasing complexity and ever faster inno­vation cycles, and are therefore an essential tool for implementing the high-tech strategies of the German federal government. Experience with the first and second generation of Leading-Edge Clusters have made it clear that the quality of the cluster management, from the cluster strategy and cluster culture up to the organization and processes, are of fundamental importance to the cluster.

The goal of the project is therefore to provide the German Leading-Edge Clusters and especially the MAI Carbon cluster with a communication and cooperation medium that facilitates networking on the level of individuals, promoting a decentralized, parallelized and consequently much faster process. The more connected the people in the cluster are, the more opportunities there will be for cooperation, knowledge transfer, business relationships, and new ideas. At the same time, the confidentiality and reliability of all information as well as the controllability for each individual organization in the cluster has to be ensured. Through the generation of “digital natives”, social media, open innovation, and crowdsourcing – in short, the second generation of the Internet – have made their way to the research and business world; a trend which will be leveraged in the planned MAI 2.0 project. To achieve this goal, the potential of the web 2.0 for the Leading-Edge Cluster has to be utilized in the project. In parallel, the competitive interests of the cluster partners have to be safeguarded, particularly with regard to the protection of know-how.

With the development of the platform, the Leading-Edge Cluster can put itself at the forefront of a changing working world, while at the same time using the platform for itself. Therefore, it not only increases the degree of connectivity, thus boosting innovativeness, and speeds up technology transfer, but also creates a high-level of international visibi­lity, especially among top talents around the world.